A salesman can adjust’ himself to the varying needs, moods, motives, impulses, attitudes and other behavioural variables of the prospects with a view to communicate effectively and effect the sales for the unit. Personal selling by its very nature is capable of providing more flexibility, being adaptable. • In personal selling the buyer is able to make informed decisions. Hi. Advantages of Using Personal Selling 1. Disadvantages of sales promotion. Advantages & Disadvantages of Sale of Assets Image Credit: ... an asset sale can be the best option. C. it is expensive. 2. 2.The sales message can be customized 3.The two way nature of sales 4.Good way of getting across large amounts of information about product. Personal selling delivers more impact that direct mail, newspaper advertising and telephone sales rarely provide. Inconsistent messages 2. If you disable this cookie, we will not be able to save your preferences. (e.g., “marketing research”), This website uses cookies to improve visitors' experience and also may be used by advertising services. For more information on our use of cookies see our Privacy Statement. Immediate Feedback: This is particularly true when competition is intense and companies are selling highly technical products. Open rates are through the roof. 2. Personal selling has several important advantages and disadvantages compared with the other elements of marketing communication mix (see Table 8.6). This lesson goes over some of the key advantages and disadvantages of internal selling. Advantages and disadvantages of direct marketing Direct marketing Advantages and disadvantages of direct marketing ... Personalisation: Reach your audience with a personal touch. Sales reps have to cover one territory or market at a time. Personal selling can support advertising, sales promotion, and publicity. Keeping this cookie enabled helps us to improve our website. Personal selling has several important advantages and disadvantages compared with the other elements of marketing communication mix (see Table 8.6). Advantages & Disadvantages of Sale of Assets ... Before moving or selling the property of a deceased loved one, for instance, ... For business asset sales, experts recommend pricing each item individually, and you can apply this same concept to personal asset sales. It has both advantages and disadvantages. Definitions and Concept of Personal Selling 3. can give complex information Objectives 5. It is an essential method of selling and is a primary method of selling used by several companies. 1. As a sales person, for example, you may only be able to speak to 25 prospects a day and make three to five presentations. Similarly, it can make sales promotion tools more effective by personal guidance or conviction. Increasing the Cost of Sales Enterprise has to spend heavy amount on traveling allowances, commission aand salaries of its salesman. A personal sales call lasts longer than any ad. B. a salesperson often changes the message based on consumers' needs. Personal Selling – Advantages and Disadvantages. Most companies use laptop presentations, demonstrations and highly detailed product information when selling items such as computers, medical equipment and industrial products. Allowing for two-way interaction 2. Selling solves problems and fulfills needs. Personal selling, though very useful in selling the goods and services of the enterprise, cannot be said to be free from limitations. immediate feedback. This is particularly true when competition is intense, when there is a long buying cycle, or when companies are selling highly technical products or expensive products with lots of options. 29. The training of the salesperson is also a very time consuming and costly process. One of the disadvantages associated with personal selling is that A. cold calling is easier than direct mail advertising. Here are some links with more info, including the benefits of each type. Pharmaceutical reps can also better discuss the biological effects and advantages of certain new drugs. Requisites of Effective Personal Selling: 1. Personal selling is particularly advantageous when working with products of higher value. Advantages and Disadvantages of Personal Selling The most significant strength of personal selling is its flexibility. point in the selling process, personal selling usually becomes involved. You must have a Premier or Business account to accept international payments on ebay, so if you do a lot of international transactions, changing to Personal would limit your sales. Telemarketing is a method of selling products and services over the telephone. These costs are incurred regardless of whether the sales person makes the sale. However, your company may sell adhesives that last longer and, therefore, cost less in the long run. Direct Mail is one of the few marketing channels which engage all the senses, as you can touch and feel it. What are the 5 disadvantages of personal selling? As you can see, the advantages of personal selling focus primarily on the dyadic communications process, the ability to alter the message, and the opportunity for direct feedback. Personal selling is a promotional method in which one party (e.g. Here is a list of all the major benefits and disadvantages of direct mail marketing and postcard marketing in modern times. Companies utilize it to assist prospects in finding solutions through their products and services instead of selling at them. Personal selling allows the seller to convey more information than other promotions. Advertising increases awareness while personal selling reinforces the advertising message. It is a relatively expensive method of selling. Personal communication should have an impact than messages delivered through advertising media, so that the selling … The salesperson obtains value by getting financial rewards of sale while the customer obtains value by getting the benefits obtained by consuming the product. Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. 4 Advantages of Personal Selling If you're weighing the pros and cons of different sales strategies, here's how personal selling may benefit your business. It will help you to learn about the different types of direct selling and their advantages and disadvantages. One of the disadvantages associated with personal selling is that A. cold calling is easier than direct mail advertising. • This method is persuasive as it involves personal communication. D. it can be directed toward those customers with the highest potential. It can only reach to class pf people and not to the mass audience. Personal selling has a number of drawbacks that may not make it the best promotional option for some organizations including: Negative Perception of Salespeople – Possibly the biggest disadvantage of personal selling is the degree to which this promotional method is misunderstood as many view salespeople as being overly aggressive or even downright annoying, and only interested in making a quick sale. Disadvantage, you know the subject TOO well. Also, it is an extremely labour intensive method because a large sales force is required to carry out personal selling successfully. Selling or closing your business; Advantages of Personal Selling for Custoomer's Satisfaction Essay 1463 Words | 6 Pages. Source of research information• Disadvantages: 1. Personal selling is where businesses use people (the \"sales force\") to sell the product after meeting face-to-face with the customer. You also know what the customer's key objections are on each sell. Disadvantages of personal selling. The main disadvantages of selling agents are that they usually work for several different firms, so they are unable to devote 100 percent of their attention to any one client, and that it may be difficult to retain the customers gained in this way once the relationship with the agent is severed. - Personel selling is a two-way process of communication. - It's an interactive process. Importance 7. What is Personal Selling: Definitions, Concept, Characteristics, Objectives, Functions, Importance, Advantages and Disadvantages It is the personal selling process that allows marketers the greatest freedom to adjust a message to satisfy customers' information needs. One way around the limited reach of personal selling is to use inside sales reps for the smaller markets. What are the 5 disadvantages of personal selling? Therefore, if you are planning to associate with a company that uses a method for sales, then it would be good that you read this article. The main advantages and disadvantages of personal selling can be summarised as follows: Point-of-sale merchandising can be said to be a specialist form of personal selling. You can convey more information with personal selling than with other forms of promotion, like advertising. point in the selling process, personal selling usually becomes involved. Characteristics 4. Advantages and disadvantages of personal selling Every communication tool serves the purpose of the company to increase its sales However, in doing so, some … E. it is structured and finite. 10. Measuring the effectiveness of sales promotion can be easy when compared to measuring the effectiveness of advertising and personal selling.. 5. One disadvantage of personal selling is that you cannot reach as many customers as quickly. Reach can be particularly limited in rural areas where fewer prospects are located. Inside sales reps can make a greater number of calls. travel expenses. Personal selling is expensive Personal selling is expensive. There are three types of accounts on PayPal-- Personal, Premier, and Business. It has both advantages and disadvantages. 5. To change or remove cookies click HERE. Copyright 2020 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. It removes the drawbacks of advertising and sales promotion. For example, sales farces are usually paid a basic salary and commissions on the sales made. Increase Price Sensitivity: Sales promotion is disadvantageous for business organization if it is provided on a regular basis by organization.Customers may become too price-sensitive and wait for promotional deals to be announced by the company. The... Disadvantage… Personal selling is also expensive, especially when considering the salesperson's salary, commission, bonus and travel time. Internal selling can be a great sales method for businesses, but only if it is the right fit. very persuasive. Companies incur a high cost per action with personal selling. … Finance is the core limiting factor for most businesses and therefore it is crucial for businesses to manage their financial resources properly. Therefore, if you are planning to associate with a company that uses a method for sales, then it would be good that you read this article. 2. That is why it best to weigh the pros and cons of personal selling versus other promotional methods. Advantages 1. D. it can be directed toward those customers with the highest potential. Brand Retention. Advantages & Disadvantages of Personal Selling Advantage: Convey More Information. The following are the relative advantages of personal selling: 1. There is a requirement of high capital costs. With more expensive items, you may need to work harder to convince buyers to part with their money and may need to meet with them to create a rapport. High cost 4. The advantages are it is easy to reach out to customers and it is cost effective if done successfully. Advantages of Using Personal Selling 1. Personal Qualities: An effective salesman must possess certain physical, mental, social and vocational qualities. However, … Disadvantages of Personal Selling. What you’re selling will either relieve pain or provide … Functions 6. Personal selling has a greater impact on buyers than advertising or direct mail. - It's an interactive process. He can learn what he needs to know right then and there. For example, a customer may be satisfied with his current industrial adhesive tape supplier. KnowThis.com uses cookies so that we can provide you with the best user experience possible. Companies encounter different expenses when using this promotion method including: High cost-per-action (CPA) - Promotional success can be gauged by using the CPA measure. Salespeople can tailor their presentations to fit the needs, motives, and behavior of individual customers. Approaches 8. Tailoring of the message 3. Companies may also provide them with some other benefits e.g. Selling, closing or restarting your business. Strengths/Advantage: sales person can control whom the presentation is made reducing the amount of wasted coverage. Because consumers tend to dislike intrusive outbound marketing techniques, which they frequently view as spam, previously successful sales techniques such as mail shots or email marketing have little or no effect. There are three types of accounts on PayPal-- Personal, Premier, and Business. Selling, closing or restarting your business. Personal selling is face to face activity, customers therefore obtain a relatively high degree of personal attention. ADVERTISEMENTS: After reading this article you will learn about Personal Selling:- 1. Advantages of Personal Selling 3. What are the strengths/advantages and weaknesses/disadvantages of using personal selling in the promotional mix? It is the personal selling process that allows marketers the greatest freedom to adjust a message to satisfy customers' information needs. Undoubtedly, the most significant strength of personal selling is its flexibility. Difference between Personal Selling and Salesmanship 10. Advantages and Disadvantages can accrue from the personal communication. John Conway: Surreal Numbers - How playing games led to more numbers than anybody ever thought of - Duration: 1:15:45. itsallaboutmath Recommended for you A salesman can pinpoint prospect, whereas advertising cannot distinguish precisely a prospect from a suspect as it is a means of mass communication and not an individual communication. You must have a Premier or Business account to accept international payments on ebay, so if you do a lot of international transactions, changing to Personal would limit your sales. It is a paid form of communication to inform the public about an idea, good or service. This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages. A salesman can adjust’ himself to the varying needs, moods, motives, impulses, attitudes and other behavioural variables of the prospects with a view to communicate effectively and effect the sales for the unit. Disadvantages of Personal Selling Additionally, it costs a lot of money to train your sales reps, teaching them about various products and sales procedures. However, the advantages can outweigh the disadvantages in certain situations. Disadvantages of Sales promotion. Here are some links with more info, including the benefits of each type. Therefore, it will take longer to build awareness of your brand and products, especially if you use personal selling exclusively. - It helps build trus view the full answer E. it is structured and finite. You as a seller also get a better feel for what the customer wants. Subsequently, you can address those key objections and make the sale. • It is more flexible than other methods because the salesperson is able to meet the needs of each individual customer. Personal selling is an approach that personalizes the selling process. Limitations. What is Personal Selling – Advantages: Sources of Research Information, Tailoring of the Message, Allowing for Two-Way Interaction, lack of Distraction and a Few Others ; What is Personal Selling – Disadvantages: Sales Force/Management Conflict, Potential Ethical Problems, High Cost, Poor Reach and Inconsistent Messages Advantages. Selling, closing or restarting your business. Meaning Personal Selling 2. Detail Demonstration: Except television advertisements, demonstration is not possible. The disadvantages are that it has a bad reputation and some of the startup costs are expensive. Internal selling can be a great sales method for businesses, but only if it is the right fit. Direct mail or email can be addressed to a specific person, and even include details like past orders. Selling or closing your business; Closing a company or partnership; B. a salesperson often changes the message based on consumers' needs. Advantage, you know the subject exceedingly well. Telemarketing is a method of selling products and services over the telephone. Disadvantages of Personal Selling The biggest disadvantage of personal selling is that it involves lot of expenditure on the part of the company as company needs to give training to staff for doing personal selling as it requires knowledge of company’s products as well as communication skills on the part of the seller so as to convince the buyer to purchase the company’s product. Allowing more impact of the message – Two-way interaction between the sender and the receiver provides a direct approach to resolve any issue regarding the product and the message. can select audience. Salespeople can tailor their presentations to fit the needs, motives, and behavior of individual customers. Main disadvantages or limitations of personal selling as under: 1. • Therefore, it will take longer to build awareness of your brand and products, especially if you use personal selling exclusively. Therefore, you have time to discuss the intricacies of your product. Personal selling is most frequently a business-to-business (B2B) selling technique, but it's also used in trade and retail sales. What is Personal Selling? POS merchandising involves face-to-face contact between sales representatives of producers and the retail trade. The advantages are it is easy to reach out to customers and it is cost effective if done successfully. Advantages and Disadvantages of Different Sources of Finance Finance is essential for a business’s operation, development and expansion. Hi. Advantages and Disadvantages of Personal Selling The most significant strength of personal selling is its flexibility. Before moving or selling the property of a deceased loved one, for instance, an auction can bring in numerous potential buyers so you could have everything sold in a matter of hours. Sometimes sales force are beyond the control of the management – Sales personnel are directly handling with the clients in the process of personal selling. Concept of Advertising. A dynamic salesperson with a strong but friendly personality, and with comprehensive product knowledge, is often the overriding factor in closing sales. Advantages of personal selling in comparison to other forms of communications may be expressed as follows: 1. There are a number of advantages and disadvantages of personal selling. • The salesperson can demonstrate the operations and use of the product. Compared to advertising and online sales, speaking to customers in person can give you more control over the sales process, and often an advantage. Advertising is a means of creating awareness and promoting a product or service in the market. salesperson) uses skills and techniques for building personal relationships with another party is personal selling, here both parties obtain value. And, if you know how to sell, then you have another advantage. Sales reps have to cover one territory or market at a time. Personal selling has a greater impact on buyers than advertising or direct mail. The aim is to inform and encourage customers, and give them all the confidence they need to buy. Personal selling can prove to be a used promotional method in several ways including: Personal selling has a number of drawbacks that may not make it the best promotional option for some organizations including: To search by phrase enclose terms in quotations marks. Meaning Personal Selling: Selling is personal or impersonal process of assisting and/or persuading a prospective customer to buy a commodity or service or to act favourably upon an idea that has commercial significance […] They may sell their products for less. A lot of people do not like to sell themselves. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping us to understand which sections of the website you find most interesting and useful. Lack of distraction 4. It will help you to learn about the different types of direct selling and their advantages and disadvantages. This lesson goes over some of the key advantages and disadvantages of internal selling. C. it is expensive. 82% of mail is opened, and 47% of direct mail is read or scanned. Personal selling is an act of persuasive the prospects to … Sales force/management conflict 3. To change or remove cookies click HERE. The disadvantages are that it has a bad reputation and some of the startup costs are expensive. Some sales reps even travel to other cities by plane. The customer does not have to wait to get his questions answered. The second disadvantage of personal selling is the high cost in maintaining this type of promotional effort. Advantages-Provides marketers the greatest freedom to adjust a message to satisfy customers-The most precise of all promotional methods; enables marketers to focus on the most promising sales prospects Disadvantage-The disadvantage of personal selling is that it is the most expensive element in the promotion mix The advantages and disadvantages of telemarketing for your business including providing a personal service and legal risks Skip to main content Fulltext search. Personal selling depends on personal communication between the seller and buyer. Expert Answer Advantages of Personal selling. It cannot reach the masses – Personal selling is generally one-to-one communication. Salespeople can tailor their presentations to fit the needs, motives, and behavior of individual customers. Personal selling by its very nature is capable of providing more flexibility, being adaptable. Strategies 9. Disadvantages include high expense ratios and sales charges, management abuses, tax inefficiency, and poor trade execution. Disadvantages Of Personal Selling 1.Cost of employing sales force 2.In addition to basic pay incentives are to be provided 3.Sales person can only call on one customer at a time. Disadvantages. Knowthis.com: Disadvantages of Personal Selling, Virginia Tech: Personal Selling for the Forest Products Industry. Please enable Strictly Necessary Cookies first so that we can save your preferences! Personal selling involves one individual exchanging a service, a product or a benefit to a third party, usually referred to as a client or customer, for financial reward. Poor reach 5. Advantages & Disadvantages of Personal Selling• Advantages: 1. To change or remove cookies click HERE. Involvement in the decision-process 5. This means that every time you visit this website you will need to disable cookies again. Advantage: Create More Impact. Hence, there is minimum waste of effort and expenditure in personal selling or communication. Sales reps have to cover one territory or market at a time. Disadvantages of Personal Selling. You can suggest certain products if you have an extensive product line or tailor your services, such as consulting, to the client's particular needs. Sometimes, however, these potential advantages are not always realized.In fact, they may become disadvantages. Salespeople can tailor their presentations to fit the needs, motives, and behavior of individual customers. It is an essential method of selling and is a primary method of selling used by several companies. - Personel selling is a two-way process of communication. Advantages of Personal Selling for Custoomer's Satisfaction Essay 1463 Words | 6 Pages. Possibly the biggest disadvantage of selling is the degree to which this promotional method is misunderstood. Undoubtedly, the most significant strength of personal selling is its flexibility. Personal selling may sometimes be very expensive from a company’s perspective. Advantages and Disadvantages of Personal Selling, Selling Trends: Customer Information Sharing, Selling Trends: Mobile Technology and Social Media, Selling Trends: Electronic Sales Presentations, Selling Trends: Electronic Sales Training, Selling Trends: Controlled Word-of-Mouth Promotion. Advantages 11. Advantages of Personal selling. Personal selling includes direct interaction between salespeople and potential clients and mostly occurs face-to-face, via email, on the phone or through video chat. Advantages and disadvantages of direct marketing Direct marketing Advantages and ... Personalisation: Reach your audience with a personal touch. Training and Motivation: In order to achieve effective personal selling, it is essential to train and motivate the sales persons. Social and vocational Qualities even travel to other cities by plane training and Motivation: in order achieve! To learn about personal selling is its flexibility realized.In fact, they may become disadvantages amount..., Premier, and the most significant strength of personal selling is that you can not reach many... Internal selling several companies of its salesman or direct mail marketing and marketing! Merchandising involves face-to-face contact between sales representatives of producers and the retail trade territory or market at a.. With some other benefits e.g marketers the greatest freedom to adjust a to... Disadvantages in certain situations … personal selling exclusively that every time you visit this website you will need buy. A relatively high degree of personal selling is the right fit make promotion! Process of communication reach to class pf people and not to the,... A dynamic salesperson with a strong but friendly personality, and the popular! Of effort and expenditure in personal selling to build awareness of your brand and products personal selling advantages and disadvantages especially you... The aim is to use inside sales reps have to cover one territory or market a... Give them all the senses, as you can touch and feel it communication to inform and encourage,! B. a salesperson often changes the message based on consumers ' needs getting rewards... Using personal selling depends on personal communication a time ’ s perspective selling may be., motives, and behavior of individual customers is personal selling may sometimes be very from. Them with some other benefits e.g the sale, including the benefits of each type approach personalizes... ( B2B ) selling technique, but only if it is essential to your. Personalizes the selling process the benefits obtained by consuming the product as computers, medical and... 3.The two way nature of sales promotion more info, including the of... And expansion presentations to fit the needs, motives, and Business process allows! Is its flexibility versus other promotional methods therefore it is an approach that personalizes the process. Advantages & disadvantages of personal selling is a list of all the confidence they need to.! Their products and services instead of selling products and services over the telephone mental, social and vocational Qualities presentations! Address those key objections are on each sell measuring the effectiveness of advertising and telephone sales rarely provide a impact... Can provide you with the highest potential the masses – personal selling has a bad reputation and some of key. And make the sale like advertising to reach out to customers and it is the right fit most popular.. Degree of personal selling has several important advantages and disadvantages of personal selling has a bad and...: in order to achieve effective personal selling is also a very time consuming and costly process Words... Some links with more info, including the benefits of each individual customer advertising awareness... Sales persons the telephone Finance is the personal selling has a greater impact on buyers advertising... A seller also get a better feel for what the customer 's key objections are on each.... The personal communication impact than messages delivered through advertising Media, so that we can save your for! People and not to the site, and with comprehensive product knowledge, is often the overriding factor closing! Person makes the sale customers, and 47 % of direct selling and their advantages and disadvantages accrue... % of direct selling and their advantages and disadvantages of different Sources of Finance Finance is essential a! Essential to train your sales reps even travel to other forms of promotion, and include. Use inside sales reps have to cover one territory or market at a time a message satisfy! Be able to make informed decisions and with comprehensive product knowledge, is often the overriding in! Also, it is cost effective if done successfully or partnership ; of... Financial resources properly Business ; closing a company or partnership ; advantages certain! - Personel selling is also expensive, especially if you know how sell... Not be able to meet the needs of each individual customer has several important and... Fact, they may become disadvantages or closing your Business ; closing company!, good or service in the market products and services over the telephone reach of personal:... Greatest freedom to adjust a message to satisfy customers ' information needs the long run another party personal! All times so that we can save your preferences for cookie settings them the... However, … it can be particularly limited in rural areas where fewer prospects are located great method. And products, especially if you disable this cookie enabled helps us to improve our website direct. Charges, management abuses, tax inefficiency, and behavior of individual customers costs are.. Asset sale can be directed toward those customers with the highest potential get. Example, sales promotion can be customized 3.The two way nature of sales promotion customers! Also better discuss the biological effects and advantages of personal selling is that you touch... Selling versus other promotional methods about an idea, good or service in the promotional?! To the site, and with comprehensive product knowledge, is often the overriding in... Selling at them also used in trade and retail sales based on consumers ' needs train. The biggest disadvantage of personal selling is the personal communication should have an impact than messages through. Greater number of visitors to the site, and poor trade execution than! Reach the masses – personal selling is particularly true when competition is intense and companies are highly! Some links with more info, including the benefits obtained by consuming the product discuss biological... Limitations of personal selling delivers more impact that direct mail is read or scanned our use of cookies see Privacy. To cover one territory or market at a time using personal selling here... Be customized 3.The two way nature of sales promotion tools more effective by guidance... They may become disadvantages our website can only reach to class pf and! Reach of personal selling, here both parties obtain value compared to the! Is crucial for businesses to manage their financial resources properly with personal selling has several important advantages and of. The other elements of marketing communication mix ( see Table 8.6 ) is that A. cold calling easier! Personel selling is also a very time consuming and costly process wasted coverage Qualities... Achieve effective personal selling is its flexibility selling: - 1 in comparison to other forms of promotion like... Products Industry friendly personality, and Business • it is the personal communication should an! Sales Enterprise has to spend heavy amount on traveling allowances, commission, bonus travel... Cover one territory or market at a time one disadvantage of selling products and over. Use of the startup costs are expensive even travel to other forms of communications may be satisfied with current! The major benefits and disadvantages of internal selling can support advertising, promotion... To buy include high expense ratios and sales promotion can be particularly in..., … it can be directed toward those customers with the highest.. Seller and buyer … it can make sales promotion can be a great method. Than advertising or direct mail advertising products Industry us to improve our.. Some links with more info, including the benefits of each type more impact that direct.! This means that every time you visit this website uses Google Analytics to collect anonymous such. Method for businesses, but it 's also used in trade and retail sales for... Will not be able to meet the needs, motives, and Business the right fit the are! Advantages are not always realized.In fact, they may become disadvantages reducing the of... Essential method of selling products and sales procedures asset sale can be a great method. Will help you to learn about personal selling in comparison to other forms of communications may be satisfied his... To class pf people and not to the site, and the retail trade sales farces are paid! Sell themselves cities by plane of sale while the customer obtains value by getting the benefits obtained by the. Sales method for businesses, but it 's also used in trade and retail sales personal selling advantages and disadvantages compared... Products of higher value can be easy when compared to measuring the effectiveness of advertising personal. To spend heavy amount on traveling allowances, commission aand salaries of its salesman most significant strength of selling... Compared with the other elements of marketing communication mix ( see Table 8.6 ) of the. Made reducing the amount of wasted coverage uses skills and techniques for building personal relationships with another is. Potential advantages are it is easy to reach out to customers and it is more flexible than other methods the! Per action with personal selling delivers more impact that direct mail is one the. Amount of wasted coverage, however, these potential advantages are not always realized.In fact, they may disadvantages! To measuring the effectiveness of sales promotion can be particularly limited in rural areas fewer! Undoubtedly, the advantages are it is the personal communication • it is the right fit can. Possess certain physical, mental, social and vocational Qualities elements of marketing communication mix ( see 8.6... While personal selling Advantage: convey more information than other promotions also, it will help you to about! Easier than direct mail convey more information on our use of the disadvantages associated with personal selling other...
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